BAARA x Nike PAR/002

VIBRANT
FUSIONS

The name "Baara" originates from Bambara, a major commercial language in West Africa, it can be used to express "work" or "hustle".

The brand's aesthetic represents a fusion of West African identity, Parisian contemporary fashion and Hip-Hop influence. To celebrate this vibrant fusion of cultures Nike worked with BAARA to create an exclusive jersey to be sold in its flagship House of Innovation PAR/002.

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A group of young people wearing BAARA clothing next to a silver BMW
A group of young people wearing BAARA clothing
A group of young people wearing BAARA playing football
A group of young people wearing BAARA clothing next to a silver BMW
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feel the heat • feel the heat • feel the heat • feel the heat • feel the heat •
shirt details • shirt details • shirt details • shirt details • shirt details •

Understated statements

Subtle black on black West African inspired patterns were weaved into the shirts fabric.

A man wearing a black shirt with the word BAARA on it.

Turn up the heat

The design was then elevated by thermochromic embellished designs which changed from hyper silver to a vibrant yellow orange when in contact with body heat.

EXPLORE MORE PROJECTS

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WILD BEAUTY

Settpace x
Nike LDN

Animated slideshow of kids wearing football kit

little monsters

Sports Direct x
Nike

VIBRANT FUSIONS

BAARA x
Nike PAR/002

BLED. SWEAT. AND TEARS.

Bled x
Nike PAR/002

Chelsea animated slideshow showcasing football kit

Snaking through the city

CHELSEA FC x
Nike

Pashion Four Fo-Otball

Navinder Nangla x
Nike LDN

Footballer in a white Tottenham Hotspur kit with navy shorts and pink boots warming up on the pitch, with light rain falling and blurred players and staff in the background.

White harts & wood snakes

NIKE X
TOTTENHAM HOTSPUR

Animated slideshow of basketball moments

Air time

FTY X
JORDAN

Smiling girl in a white and blue football kit that reads “Take Your Chance!” holding a football on a grassy pitch under cloudy skies.

3 LIONESSES & THEIR SHIRTS

NIKE X
THE FA

animated carousel showing athletes wearing adidas ground paris tshirts

From the ground up

Adidas x
Paris

CULTURE CLUB

Nike x
Brighton & Hove Albion

A man in a patterned athletic tank top and reflective sunglasses stands confidently outdoors in front of a traditional wooden structure, with trees and a lake in the background. The image has a subtle animated effect.

Run to the sun

Nike x
NSLB