Adidas x Paris

FROM THE GROUND UP

Adidas GROUNDPARIS was a free public event held in Paris during the 2024 Olympic & Paralympic Games. It was a festival of sport, music, and culture and offered an alternative to the traditional Olympics experience.

The event aimed to engage a younger audience by focusing on street sports and creating an environment that felt free from performance pressure.

arrow left icon white
arrow right icon white
bmx bike rider wearing adidas ground paris tshirts
animated carousel showing athletes wearing adidas ground paris tshirts
adidas ground paris poster
streetball team playing wearing adidas ground paris tshirts
arrow left icon white
arrow right icon white
adidas ground paris scroller with logos
Animated gif showing people with football kit in skatepark
shirt details • shirt details • shirt details • shirt details • shirt details •

FIRE IT UP

To reflect the passion and fire that members of our communities already have for their discipline. Or the one we intend to ignite during competitions and initiations.

UNITING THE CITY

A common crest, symbolizing the influence of our ambassadors in their communities. This crest is also a way of paying tribute to the sporting values of transmission and pleasure without pressure.

EXPLORE MORE PROJECTS

arrow left icon white
arrow right icon white

WILD BEAUTY

Settpace x
Nike LDN

Animated slideshow of kids wearing football kit

little monsters

Sports Direct x
Nike

VIBRANT FUSIONS

BAARA x
Nike PAR/002

BLED. SWEAT. AND TEARS.

Bled x
Nike PAR/002

Chelsea animated slideshow showcasing football kit

Snaking through the city

CHELSEA FC x
Nike

Pashion Four Fo-Otball

Navinder Nangla x
Nike LDN

Footballer in a white Tottenham Hotspur kit with navy shorts and pink boots warming up on the pitch, with light rain falling and blurred players and staff in the background.

White harts & wood snakes

NIKE X
TOTTENHAM HOTSPUR

Animated slideshow of basketball moments

Air time

FTY X
JORDAN

Smiling girl in a white and blue football kit that reads “Take Your Chance!” holding a football on a grassy pitch under cloudy skies.

3 LIONESSES & THEIR SHIRTS

NIKE X
THE FA

animated carousel showing athletes wearing adidas ground paris tshirts

From the ground up

Adidas x
Paris

CULTURE CLUB

Nike x
Brighton & Hove Albion

A man in a patterned athletic tank top and reflective sunglasses stands confidently outdoors in front of a traditional wooden structure, with trees and a lake in the background. The image has a subtle animated effect.

Run to the sun

Nike x
NSLB